If you want to succeed in social media, you've got to be okay to just lose control," says Alexis Ohanian, co-founder of social news site Reddit. A true example of the democratization of information, Reddit fashions itself as a platform for "social news." It is unique in that users vote the posted links "up" or "down" with the most successful links gaining prominence on the front page. Users can also create their own topical sections for which to submit their links and to comment on others, forming a vibrant, engaged online community. Reddit was aquired by publisher Conde Nast in 2006. Ohanian formally "retired" (as he puts it) from the company in 2009 and served as a Kiva fellow in Armenia. He is now focused on his latest venture, Breadpig, an "uncorporation" trying to make the world a better place, and is writing a book, tentatively titled "Without Your Permission: How the 21st Century Will Be Made -- Not Managed." Due out in 2013, the book will combine advice for building successful startup ventures and marketing secrets with examples of stories about using the Internet for grass-roots campaigns. According to Ohanian, Breadpig creates things -- geeky things. And it spends the rest of its time collecting fascinating technology, hacks, and ideas from all over the world that inspire or impress them. And rather than following the typical corporate directive of maximizing shareholder wealth, Breadpig aims to do interesting (good) things with its profits -- donating them all to worthy projects. (Don't tell the shareholders!) Ohanian's model is proving that social entrepreneurship and the concept of doing business while doing good is taking flight… and you don't have to be a cute pig with wings of toast to do it."